Viral Mielle Rosemary Hair Oil Has Folks Gatekeeping in 2023

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People are up in arms about the Mielle Rosemary Hair Oil selling out in stores after Alix Earle listed this items as one of her top 2022 favs on TikTok. I’m sure she had no idea it would go viral and stir up mix emotions. The brown community has voiced concerns over this hair oil that is commonly used for hair growth/retention. The complaint is that it will not be available/sold then bought out by a larger company and with a price increase. I heard rumors the P&G is already getting their stake in the company.

When is gatekeeping okay?

Every single day this same scenario happens when products are sold out from a viral TikTok review/recommendation and there’s no back lash. Yes, I have an entire album of screenshots of items that Tiktokers have convinced me I must buy. And if I’m completely transparent I want to be the Tiktoker who convinces you to buy or not buy products! Tell the truth and shame the devil LOL. The controversy at its core is the fact that Alix Earle, a seemingly person of the caucasian decent is recommending products commonly used by people of the brown community. Sorry but I gatekeeping is gatekeeping!

Is the Mielle line the end all be all?

You already know that is is not. When I started my hair journey the first thing I did was purchase a bunch of essential oils to add to carrier oils and conditioners. There’s no reason why we should act like there is a “miracle” product that cannot be duplicated. In fact, it will be cheaper and probably contain less preservatives. On the other hand if you're reading this and find it to be too time consuming to make your own this is more reason to go out support small businesses!


-Nikko
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